Enterprise 2.0 and PpcSoft iKnow
"Enterprise social software (or Enterprise 2.0) is a term describing social software used in 'enterprise' (business) contexts."
The new social media tools can quickly become a huge time-waster, as people spend all day communicating without getting anything done.
- Does social media increase or decrease productivity ?
- Does social media increase or decrease knowledge sharing ?
- Does social media increase or decrease information overload ?
Social Media (SM) vs. Knowledge Management (KM)
- KM top-down, structured, focus on collecting/storing knowledge
- SM bottom-up, unstructured, focus on communication/sharing
- one-to-one: No communication leads to re-inventing the wheel
- all-to-all: Continous communication leads to no work getting done
Companies implement knowledge management as a buffer between people so they can find and get the information they need from others without disturbing them all the time. Social media gives users different ways of communicating to get the information they need from the person who has the information (or share it with others).
Common, formal, static information should be stored in a knowledge base to avoid interruptions for knowledge workers. Specialized, informal, dynamic information must be obtained from knowledge workers, and different social media enables people to get access to it by sharing.
PpcSoft iKnow is a buffer for each individual to manage information overload. When faced with information from different web pages, e-mails, blogs and twitter etc, they can copy the important parts (for them) into PpcSoft iKnow. The next time they need it (or someone else asks for it), they can quickly and easily find it in PpcSoft iKnow, instead of searching the web, the mailbox, the intranet or asking others (again and again).
How to use the tools in a enterprise setting ?
Phone is intrusive and should be avoided as much as possible. Should only be used when you must have contact now with another person.
Use IM to contact a person directly if you need a quick answer. Setting your status is also a useful way of telling your co-workers what you're doing at the moment (if they are interested !). You will also know if they can be disturbed or not based on their status (you can customize status messages: "Busy", "Out", "In", "Meeting", "DO NOT DISTURB" etc).
If it is not too urgent, use e-mail. E-mail is a great success - maybe too great, as more and more people experience e-mail overload. People should therefore learn to use alternative social tools to relieve e-mail. People should also learn to use e-mail more effectively.
Twitter could be used for asking a team questions instead of e-mail. Or for short announcements to a team instead of e-mail. Reporting what you had for lunch is not useful. Reporting what you're doing at any time is usually better communicated using the IM status.
A blog could be used internally on different levels. You could use it like a news channel for your company, your department or your team. Instead of sending newsletters in e-mails, they could be posted on the blog (or in a wiki). The blog could be the "frontpage" where different people share different tidbits of useful information and news, depending on the context.
Personal blogs for all people is probably more useful externally to communicate with (potential) customers and partners. A blog is most useful for "latest news" as old articles get buried in the archives. The most useful information from the blogs should be transferred to a wiki or the intranet.
The most useful information that is dynamic should be stored in a wiki, where everybody can edit the information if they want to improve it. This is especially useful for collaboration.
The most useful information that is static should be stored on the intranet.
Different tools should be used in different settings, and you need to use different tools for company vs. department vs. group vs. project information.
For personal information you could use PpcSoft iKnow to collect it, and then use different tools to share it.
See also Personal Knowledge Management, filtering and information overload and social media for more information.
Links (various interesting opinions):
- Unmanagement - to be or not to be ?
- No ownership, no accountability
- Why enterprise 2.0 ?
- Are you really doing enterprise 2.0 ?
- The state of Enterprise 2.0
- Adoption of Web 2.0 Is Taking Off, But Some Firms Are Still Reluctant
- The future of knowledge management